NBC’s ‘Today’ Show Unveils Social Media-Savvy Facelift

Adweek: For 64 years, NBC’s “Today” has been a reliable friend to bleary-eyed Americans. The program has changed substantively over the past 63 seasons and has undergone a few nips and tucks along the way. Its most recent face-lift is centered around social media. Last week, “Today” created interactive green rooms: the Facebook Live Booth and Instagram Mini Room, which enable guests and anchors to communicate with the show’s Facebook audience in real time.