Advertising Age: Ken Auletta is writing a book about advertising because the business is in the throes of disruption, and disruption is something he likes to write about. Auletta said of his 11 books the two that most centered on disruption were “Three Blind Mice: How the TV Networks Lost Their Way,” published in 1991, and “Googled: The End of the World as We Know It,” published in 2009.