AOL Takes NewFront Presentation to New York City Streets

Advertising Age: AOL is taking its NewFront from the stage to New York City streets. The company is commanding a stretch of the South Street Seaport to showcase everything from Huffington Post to Verizon’s Go90. Dubbed “Access,” AOL’s first NewFront as part of Verizon, which acquired the company in June 2015, is designed to emulate how people consume content. “We need to evolve the way we communicate with each other from a business-to-business standpoint the way consumers have evolved the way they communicate.”