Medium Eyes Revenue with Promoted Stories, Subscriptions

Bloomberg: Medium, the 4-year-old online publishing platform from Twitter co-founder Ev Williams, now has a plan to pay the bills. The company will make money in much the same way Twitter and Facebook do — by allowing brands to post stories and pay for them to be promoted to a wider audience through prominent placement in the news feed. Alphabet’s Nest and Intel are among the first advertisers taking this approach to reach Medium’s 25 million unique readers.