Vice Media Taps Rodale Veteran to Run Health Web Vertical

Variety: Vice Media’s famously hard-partying CEO Shane Smith isn’t exactly the model of a healthy lifestyle. Nonetheless, his company is expected to launch a new health vertical in the coming months led by Kate Lowenstein, formerly health director at Prevention magazine. The digital powerhouse is wagering that even marijuana-smoking millennials want to feel healthy — not to mention the free page views from hypochondriacs Googling their scary rashes.