Time Inc’s Sports Illustrated to Salute Fashionable Athletes

WWD: Sports Illustrated is seizing on what many in the fashion world already know — that many pro-athletes are into nice clothes. With a company mandate to grow alternate streams of revenue, the Time Inc.-owned magazine is launching a new initiative to celebrate the most stylish athletes. Called “The Fashionable 50,” the new franchise will include an editorial feature on those sports stars, as well as a party to fete the winners.