Chart: Big Media Bankroll Upstarts in Win-Win Strategy

Hollywood Reporter: Over the last year, digital upstarts have become increasingly entwined with the companies whose business models they are disrupting. It’s a strategy that is proving to be a win-win for many of the companies involved. Fast-growing new media businesses are hungry for cash as they invest more dollars in upping the quality of their content and make the jump into the expensive world of original video. And media conglomerates are looking for a foothold with millennial audiences who are much more likely to check out Snapchat than a TV screen or news homepage.