Netflix Ratings Transparency Inevitable, Researchers Say

Hollywood Reporter: Hollywood interest in Netflix’s unreported viewer numbers remains high — so high that NBCUniversal research chief Alan Wurtzel recently tried to out them with TV critics, though Netflix brass swiftly called the numbers inaccurate. “There will come a time,” said a former Fox research exec, referring to Netflix numbers getting out, potentially if the streamer ultimately surrenders to advertising. “If they go ad-supported, they’ll want to be syndicated.”