New Yorker Seeks Subscribers with New Smartphone App

Poynter: The New Yorker has launched The New Yorker Today, a smartphone app that gives the weekly magazine an up-to-the-minute digital jumpstart in a bid to attract new digital subscribers. The app, which is available exclusively for iPhone, is being billed by The New Yorker as a “fast, simple way to get everything that The New Yorker produces — the magazine, the website, the videos, and the podcasts.”