Disney Tops List of Most ‘Authentic’ Brands in the World

PR Week: Despite the high value consumers around the world place on brand authenticity, most don’t view brands as “open and honest,” according to a study released by Cohn & Wolfe. The survey spanned 14 markets, 12,000 consumers, and hundreds of global brands, measuring seven attributes of authenticity. Disney secured the top spot with a score of 97, while BMW, Microsoft, Amazon, and Apple rounded out the top five.