Time Inc Opens Car Showroom in Effort to Rev Up Auto Ads

Wall Street Journal: Last month, a 5,000-square-foot auto showroom was completed in Brooklyn, N.Y.’s Sunset Park neighborhood with three custom Porsches, an Indy 500 race car and a luxury Volvo hybrid. The facility’s unlikely occupant: magazine publisher Time Inc. The company is making an aggressive push to reach car enthusiasts through new digital media ventures, with an eye on capturing more ad dollars from the auto industry.