BuzzFeed Makes Move Into TV Amid Business Model Doubts

Financial Times: Insiders say BuzzFeed’s business model, which is built around creating custom content for brands, is too time-consuming and unscalable. With this in mind, BuzzFeed — which is part-owned by NBCUniversal — is spending more time on programming that could one day air on television. BuzzFeed CEO Jonah Peretti is closer to Hollywood these days, having moved from New York to Los Angeles, and the company’s west coast office now employs 300 people.