News Corp Preps Big Video Effort for British Newspapers

Digiday: The Sun, liberated last November from its paywall, is having a coming-out party for its video. The News U.K.-owned title can shoot for scale today in ways that it couldn’t before, and so it is actively embracing the distributed model. “In five years time, I want News U.K. — the Sun and the Times — to be as well known for its video content as for its newspapers,” said Derek Brown, head of strategy at the Sun.