YouTube Faces Challenges in Quest for TV’s Ad Dollars

Wall Street Journal: YouTube has been one of the biggest beneficiaries of advertisers shifting spending from TV to chase viewers who have migrated to online video. But even the Google platform is siphoning away only a small fraction of marketers’ media budgets. YouTube faces several nagging challenges that are holding it back from capturing more TV revenue, including pricing concerns, the way agencies are structured and lingering doubts over the quality of its content.