NBC’s ‘Saturday Night Live’ to Include Branded Content

Advertising Age: NBC’s “Saturday Night Live” is paring down its commercial load, with plans to cut about 30% of ads out of the sketch comedy show next season. It will do this by removing two commercial breaks per episode. And for advertisers, NBC will also be offering a limited opportunity to partner with “SNL” to create original branded content. These native pods will only occur six times a year.