Hulu SVP Says TV Has Become the Newest New Media

Adweek: Peter Naylor, SVP of sales at Hulu: “The entire definition of TV is changing, and the ability of viewers to watch TV through an IP address is the biggest driver. The opportunity to device- and place-shift viewing on digital platforms and internet-connected TVs has been rapidly adopted by consumers. We’re well underway in the transition from a one-to-many broadcast model to an ever-expanding addressable ad market.”