IAC’s About.com Shifts Gears with New Business Model

New York Business Journal: About.com has changed a lot over the past two decades, but the company’s biggest pivot begins this week. The New York-based Internet property, featuring how-to content and all types of encyclopedic resources, is rolling out a collective of websites that are much more specific in what they offer. For example, About’s 60-member health team is branching off into a new vertical called Verywell. “People like specialized sites.”