Nielsen: We Will Measure Viewing of Netflix, Amazon Prime

Bloomberg: Nielsen, the company that measures TV audiences, will begin offering data on viewing by Netflix and Amazon Prime subscribers for the first time starting midyear, said CEO Mitch Barns. “That will be the last significant portion of overall television content viewing that we don’t already measure. We really will have a full set of capabilities in the market to measure what we call the total audience across all screens, devices and platforms.”