Hearst’s Seventeen Preps Back-to-School Apparel Line

WWD: Fashion advertisers may not be thrilled as readers to learn about Seventeen magazine’s plans to launch a capsule collection for fall. The same might be said of Sears, which will discontinue the licensed Seventeen apparel it currently sells. But like it or not, editor in chief Michelle Tan teamed up with the publication’s executive fashion director and a “Project Runway Junior” judge to head up The Edit by Seventeen collection.