Comcast’s Buy of DreamWorks to Help Strategy in Asia

Reuters: Comcast’s planned purchase of DreamWorks Animation would increase the media giant’s foothold in Asia, particularly China, as it competes in an increasingly global battle for entertainment dollars. DreamWorks, producer of the “Kung Fu Panda” and “Shrek” franchises, was one of the first Hollywood studios to open a production studio in China. The $3.8 billion purchase of the company is expected to help drive traffic to Comcast theme parks in the region.