Report: Digital Video Taking Ad Dollars from Television

MediaPost: Ad spending on original digital programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released by the Interactive Advertising Bureau. Results of the survey, which suggest a significant shift is taking place in the TV/video advertising marketplace, not surprisingly were released by the IAB on the first day of its week-long Digital Content NewFronts in New York City.