Vox Media Extends Ad Sharing Partnership to Google

Broadcasting & Cable: Jim Bankoff, CEO of Vox Media, used his NewFronts breakfast keynote slot to announce an extension of the company’s month-old venture called Concert, which involves NBCU and Vox sharing ads across their respective sites. (NBCU is an investor in Vox.) Google has partnered with the companies to enable Concert with its programmatic buying infrastructure. “It’s the first time that Google is making their proprietary units available” to a broad swath of advertisers on a programmatic basis, Bankoff said.