Conde Nast Chief Says Digital Ads Must Have Context

Advertising Age: If magazine publishers removed advertising from their print editions, there would be an “uproar,” but if they took away digital advertising, no one would miss it, said Chuck Townsend, chairman of Conde Nast. So Townsend doesn’t fault consumers for blocking digital ads. “Ad blocking is really a way to articulate the fact that consumers have negative reactions to advertising out of context.”