CBS’s Les Moonves ‘Salivating’ for Upfront’s Ad Sales

Deadline: The ad market is “on fire” — with flames so intense that CBS plans to increase the amount of inventory it will sell in the upfront market, expecting to walk away with bigger sales and higher pricing than it saw last year, CEO Les Moonves told analysts in his quarterly earnings call. “The scatter market is as hot as its been in many, many years,” he said. As a result “we are salivating” for upfront sales to begin.