YouTube Multichannel Networks Face Ad Buyer Fatigue

Wall Street Journal: Some ad buyers are starting to wonder whether working with web video multichannel networks is worth all the trouble. MCNs such as Maker Studios, Fullscreen, Stylehaul and many others became buzzy media upstarts ostensibly for their ability to help advertisers connect with digital creators and influencers — and their young, TV-avoiding fans. But now, the question is whether ad buyers are still as receptive. “Brands are saying, ‘Let’s make sure we are maximizing our spending and reaching new people.’”