Wall Street Journal: Former BuzzFeed exec Jon Steinberg’s effort to create a web-based “CNBC for millennials” is going behind a paywall. Steinberg’s startup, dubbed Cheddar, has been streaming videos for free on Facebook Live and Cheddar.com for the last few months, airing interviews and commentary from the floor of the New York Stock Exchange. On Monday, Steinberg will debut a new subscription video-on-demand service for Cheddar priced at $6.99 a month, powered by IACInterActiveCorp’s video platform Vimeo.