AT&T-Chernin’s Fullscreen Rebrands as Media Company

Deadline: Fullscreen’s new subscription service is ad-free, but that doesn’t mean the Otter Media-owned digital video platform is uninterested in helping companies sell their wares. At a Newfront presentation to advertisers, the company unveiled a reorganization — including an initiative to help product sellers develop and promote their own digital channels and content. The corporate entity, controlled by Peter Chernin’s joint venture with AT&T, has been rebranded as Fullscreen Media.