Rodale Exec Jumps to Post at Hearst’s Good Housekeeping

WWD: Good Housekeeping has nabbed Women’s Health’s Lindsey Benoit as brand communication and strategic projects director. In the newly created role, Benoit reports to Jane Francisco, the Hearst-owned glossy’s editor in chief. Although Benoit was the head publicist for the Rodale-owned magazine, she also booked talent and put together partnerships across television, print, digital and social platforms — skills that caught the eye of Good Housekeeping as it looks to expand its reach.