Netflix Algorithms Ridiculed in New Ad Campaign by ESPN

Recode: Turn off your Netflix. Turn on the game. That’s the message from a new ESPN ad, which doesn’t identify Netflix by name, but it doesn’t have to: Look at the woman in the ad roll her eyes as she rejects the movie choices her “streaming algorithm” provides. “Silly algorithm,” she adds. Good ad, right? It’s meant to remind you, in case you don’t understand how sports work, that you have to see sports live, when they happen.