NBCU’s Telemundo, BuzzFeed to Reinvent the Telenovela

Variety: The time-tested telenovela genre is getting a digital overhaul from NBCUniversal’s Telemundo and BuzzFeed, which are collaborating on 10-part millennial soap opera “Much Ado About Nada.” Storylines for the English-language show will be informed by BuzzFeed data about what resonates with a younger, mobile-oriented and multicultural audience, and producers are leaving the door open to change the narrative mid-series based on viewer reaction.