New York Times Forms Global Team for Digital Expansion

Politico: A new “international growth team” called NYT Global is leading the charge at the New York Times to help make the brand more relevant to overseas audiences. It includes journalists as well as sales, marketing and audience development personnel. “People know who we are, but they don’t have any sense that we are for them. Every single product we have, all of them are really great, and all of them are designed with the U.S. audience in mind.”