The Hill Finds Success from Emulating Gawker, BuzzFeed

New York Times: At The Hill, Neetzan Zimmerman, the senior director for audience and strategy, said his goal is to emulate the attitude and approach of sites Gawker and BuzzFeed without distorting the publication’s distinct voice. He has filled a handful of new positions, including a director of emerging platforms, who is exploring ways to use Snapchat and Facebook Live to share its content. Zimmerman’s digital efforts come as The Hill’s owner, the New York media investor Jimmy Finkelstein, is proceeding with ambitious expansion plans. “We want to be one of the big sites of America within a year.”