Viacom Unveils ‘Datafront’ for Deep Dive in Convergence

MediaPost: It may lack the star power and bottomless shrimp cocktail bowls of an upfront or even a NewFront, but Viacom on Tuesday will kickoff what it claims is the industry’s first ever “datafront” exploring “fundamental shifts in the media landscape and the impact an increasingly convergent ecosystem has on consumers and marketers.” The two-and-a-half hour event will be held at Viacom’s New York headquarters.“Data has become an increasingly important part of upfront conversations.”