Study: Ad Blockers to Cost US Media $12 Billion by 2020

TheDrum: The rise of ad blockers is set to continue to such an extent that it will cost media owners in the U.S. $12.1 billion in lost display ad revenues, with Optimal.com forecasting this amounts to a 23.8 per cent impact on earlier forecast earnings. Mobile popup ads are considered 3.7 times worse than TV ads by those surveyed, with mobile video ads seen as 2.4 times more annoying.