Time Inc to Reinvent the Celeb Fanzine with Digital ‘Instant’

Variety: Time Inc. is looking to reinvent the celebrity fanzine for Generation Z. The media firm is training firepower on digital talent like PewDiePie and Lele Pons with “Instant,” a new video-only publication dedicated to covering the lives and creative projects of the Internet famous. The publication will include news, features and exclusives about — and created by — top influencers on YouTube, Snapchat, Instagram, Vine and other platforms. Instant content will be presented in a continuous video stream.