Time Warner’s CNN Sees a Hit in Digital ‘Great Big Story’

CNBC: To capture youth viewers who are turning away from TV toward digital platforms, media companies are finding that they have to invent new online divisions. CNN’s big bet is “Great Big Story,” a digital-first outlet focused on short, timeless documentary-style features rather than hard news. “Great Big Story is unlocking new and incredibly desirable audiences,” said CNN Worldwide president Jeff Zucker. In its first six months, Great Big Story amassed almost 40 million monthly views across platforms, averaging 730,000 views per video and 22,000 shares.