Viacom, Discovery, Scripps ‘At Risk’ If Left Out of Hulu

Bloomberg: Viacom, Scripps and Discovery will probably be excluded from a sports-oriented live-TV service planned by Hulu in order to keep the price down, Citigroup said. “If we’re right, this poses a long-term strategic risk for these firms,” analysts including Jason Bazinet wrote in a research note. Because Hulu’s owners represent the largest buyers of sports rights in the U.S., Citigroup expects one Hulu bundle to be sports-centric — what it termed “NewLu.”