Snapchat Developing Algorithm for Curation of Content

Digiday: Snapchat is said to be developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences. With an algorithm, Snapchat would act as curator of content from publishers and, especially, brands. “It’s going to be the same model Facebook has: It’s free for everybody to share content, but an algorithm will penalize some people and boost others. That’s why you don’t want to be beholden to any one of these platforms or you’re suddenly stuck when the game changes.”