Penske’s Variety Redesigns in Print Amid Showbiz Battle

Los Angeles Business Journal: Variety has just unveiled a new look for its weekly magazine, the latest shot in a near century-long circulation war with the rival Hollywood Reporter. The facelift comes as the two entertainment trade magazines – and newer competitors in print and digital – are in the midst of a long-running pitched battle for a niche audience of powerful, affluent readers and advertisers in the entertainment industry.