Lee Enterprises in Tie-Up with Ad-Tech Startup Okanjo

Xconomy: One company that is helping news outlets move toward data-driven ad placement is Okanjo. On Monday, the Milwaukee-based startup announced it was expanding its partnership with newspaper publisher Lee Enterprises. Under the terms of the deal, Lee will provide funding to Okanjo in exchange for shares in the startup. Okanjo software products are currently being used at six of Lee’s 50 daily newspapers.