Hulu Aims to Position Itself as Equal to TV Networks

CNBC: Hulu may be a digital platform, but it wants to be seen on equal footing with TV networks. And, armed with approximately 12 million subscribers, an upcoming Beatles documentary by Oscar-winning director Ron Howard and a new over-the-top service coming in 2017, Hulu may get its wish as it celebrates its 10th year. “It’s just a big period of change for TV as we know it,” said Hulu SVP of advertising sales Peter Naylor.