Snapchat Hires Conde Nast Veteran for Partnerships

Digiday: Snapchat has nabbed a heavy-hitter from traditional media as it attempts to win over brand advertisers. Betsy Kenny Lack comes on as head of global brand partnerships for the disappearing messaging app. Lack worked for Conde Nast’s Vanity Fair for eight years, under editor in chief Graydon Carter, where she helped make its Establishment List conference a profitable business. Lack, who’s also married to NBC News chief Andy Lack, left Vanity Fair in January.