Facebook, YouTube to Take Over Beaches at Cannes

Adweek: Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than ever due to tech companies. The beach is going digital.  Facebook, YouTube, Twitter and Spotify are going to have week-long activations along the beaches of the French Riviera. It’s the first “Facebook Beach” and “YouTube Beach” at Cannes.