Meeker: Advertisers Should Flee Old Media for Mobile

Wired: Advertisers still aren’t advertising on mobile nearly enough, according to Mary Meeker’s famed Internet Trends report. They’re still committing too many of their dollars to so-called legacy media. Meeker pegs the mobile ad market at $22 billion in the US, pointing to data that shows people spend 25 percent of their time on mobile devices compared to 36 percent watching television, 22 percent staring at the Internet on their desktops, 13 percent listening to radio, and 4 percent reading print.