Guardian: Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years. The last issue of the monthly magazine, which launched in 1994, is the April edition which is on sale now. On recent years the rise of the Internet has seen sales plummet. The magazine is owned by Simian Publishing, a company set up in 2013 for Loaded’s management to take control of the title.