eMarketer: Growth in Time Spent with Media Slowing

eMarketer: Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year. But the daily figure is now rising slowly and is expected to grow by just 3 minutes between 2016 and 2018. While mobile devices enable people to consume media content anywhere at any time, the numbers suggest a saturation point is near.