Fox Seeks Over $5 Million for Super Bowl Ad Spots

Variety: Fox wants to kick the cost of Super Bowl advertising over a new line. The broadcaster is seeking more than $5 million for a 30-second commercial in its 2017 broadcast of Super Bowl LI, according to people familiar with the situation, a level that would raise the price tag for ad inventory in what is usually the nation’s most-watched annual TV event into the stratosphere.