Snapchat a Growing Force in Media, Ad Execs Say

CNBC: By now, Facebook and Google are well-established as the must-buy platforms for digital advertising. But as Snapchat grows in popularity, especially among millennials and Gen Z, it will become a more important part of the landscape, say industry insiders. While advertising industry execs think Snapchat has the potential to become a big force, it needs to improve in several areas.