News Corp Fights Facebook in Influence Over Brexit

Bloomberg Gadfly: Rupert Murdoch’s Sun newspaper likes to back election winners. But the Sun’s call for Britons to vote in favor of leaving the European Union will test Murdoch’s influence against social media — and Facebook in particular. Murdoch’s newspaper readership is waning: The Sun’s average monthly circulation has fallen to 1.7 million readers. Meanwhile, Facebook has a British user base of more than 30 million.