Snapchat: We’ve Replaced TV Among Millennials

Quartz: Cannes Lions is arguably the biggest advertising event of the year. So it comes as no surprise that Snapchat on Friday rolled out a flashy new YouTube video touting itself as a premiere destination for advertisers keen on reaching the coveted millennial set. Snapchat reaches 41% of 18- to 34-year-olds, according to the video, compared with about 6% for the average television channel.